Mar 19, 2020
Canton Promotional Products Professional Achieves Industry Certification
Canton, Georgia, May 19, 2020 – Lori Flink of Allegro Business Products, Canton, Georgia, earned the certification of Master Advertising Specialist, (MAS) administered by Promotional Products Association International (PPAI) the largest international not-for-profit association for more than 16,000 members of the $24-plus billion promotional products industry.
The Master Advertising Specialist (MAS) Certification is the promotional products industry's premier professional designations. Individuals with a PPAI Certification are industry leaders -- those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of dedicated certification classes, demonstrated years of employment in the industry, elective courses, and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.
The Certified Advertising Specialist (CAS) Certification requires 25 hours from a structured industry approved curriculum along with 25 elective credits, completion of the Trained Advertising Specialist (TAS) certificate, and a passing score on the CAS Certification dedicated course quizzes. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/ supplier-distributor relations, advertising and marketing overview, product safety and business ethics. Upon completion of the core curriculum, individuals then can structure their own course schedules to deliver the greatest relevance and value for their careers.
The Master Advertising Specialist (MAS) Certification requires completion of and current CAS Certification, a minimum three years of experience in the promotional products industry, 15 MAS-level dedicated courses with quizzes and 35 MAS-level electives.
PPAI Certification demonstrates a commitment to both business excellence and continued professional growth. A relatively small percentage of professionals hold these certifications and are often the industry's innovators and leaders.
The promotional products medium is an essential element in the marketing communications mix. A “branded” tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry.