Allegro Joins GAPPP

  • Feb 1, 2016

Allegro Business Products has joined the GAPPP – Georgia Association of Promotional Products Professionals.

GAPPP is a not-for-profit regional association formed to promote the highest level of promotional product standards to our members and to provide a fun, positive environment for professional growth and development with education and support.

GAPPP had a very informal beginning in the early 1960’s as the Advertising Specialty Association of Atlanta. Membership is only open to Distributors. In the mid 70’s, we opened membership to suppliers’ reps, who have become an important part of our organization. In 1979, we were named National Association of the Year and recognized by The Counselor.

In the late 1990’s, the Specialty Advertising Association International changed its name to the Promotional Products Association International. Under the leadership of Lisa Bibb, the SAAGA Board decided to change the name of the Georgia association in 1999. The purpose of the change to Georgia Association of Promotional Products Professionals was to place our association in alignment with the international association; to reflect the changed nature of our industry, and to emphasize the professionalism of our members.


Our annual signature event, GAPPP University (then called ESP), began in 1975. Suppliers and hundreds of salespeople join together each year for a full day of education whereby ten suppliers present 20 minutes sessions showcasing case studies of their products. The ten suppliers are chosen by the membership and change each year. The following day is large traditional tradeshow representing hundreds of suppliers – GAPPP Expo.

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